About Us

Rich Mentality Attire was created by Richard Dennard aka RHENO in 2019. Although it was stamped in 2019, the idea was born in 2014. He was 17 years of age when he dropped the biggest mixtape in his hometown, Douglas, Georgia. In, 2015, RHENO decided to attend college at The Art Institute of Atlanta for his BA in Audio Production. Meanwhile, he created a hit single! It was entitled "3 Wheel Motion." That song reached the entire South Georgia as well as North Florida. He was the talk of the town. The fame and buzz resided with RHENO, but it was short lived. Due to the lack of push, money and promotion, that record has not seen its full potential. It was hard in that time because he invested so much into music. Bills and everyday struggle stop for no man, so he had to figure something out! He realized that it was time to expand his horizon to become greater. Although he loved music, he had to figure out another way to impact the community. Not only did he find a way, but he found multiple ways through his creativity! 

RHENO went into innovation mode and reinvented himself. He then wrote a book entitled, "Fairly Unequal." After that, he created the clothing line, "Rich Mentality Attire." 

Today, Richard Dennard has 4 books, a podcast, clothing line and his entire brand named after the mixtape he dropped in his hometown! It is known as "Rich Mentality Empire." It is a luxury way of thinking and living. Richard truly feels that you must think rich, in order to be rich. He loves and appreciates every single individual who supports his brand. If you have supported in anyway, he considers you apart of the Rich Mentality family!